Evaluating Customer Service Software

Zylker Garments is a clothing store based out of San Francisco, California. It also runs its sales online and sells a range of clothes from different brands inspired by comfort and style. Over the past six months, the company has been noticing its sales trend going south. After much deliberation, the team at Zylker learned that their low sales volume was a result of not paying complete attention to their customers’ requirements, and thus not understanding their needs. How can this issue be resolved? The company can create buyer personas for its customers in order to understand their requirements better and thus ensure that they cater to their customers’ needs In this ebook, we’ll delve into the following topics • What does the term “buyer persona” mean? • Why is it important in a business? • How do you build a buyer persona? • What role does Zoho CRM play in creating a buyer persona? Download Now

A nasty combination of rising marketing spend and declining traffic is sweeping across digital, creating a significant deficit for digital leaders to overcome. In 2023, marketers poured more budget into paid channels than in 2022, surpassing $1 trillion in ad spend for the first time, and the top paid traffic sources each logged double-digit increases.1 Despite these efforts, however, total web visits fell -3.6% yearover-year. The combination of higher spend on paid sources and fewer visits inflated the cost per visit by +9.4%. Digital teams now face an uncomfortable reality: It takes more spend to attract a smaller crowd A visit has never been so valuable. The pressure is mounting on digital teams looking to drive results from these increasingly precious visits. They’ve responded by loading up on optimizationpromising apps and solutions, from AI-infused chatbots to live event streaming and more. Sites have more sizzle than ever. But these apparent ‘solutions’ only mask—and often contribute to—a fundamental issue negatively impacting digital journeys. That issue is frustration. While encouraging advances were made in reducing friction in the experience in 2023, it still impacted 2 out of every 5 user sessions in some way. Frustration can have painful consequences on customer engagement, and digital teams need to continue to combat it in 2024. We’re here to help them do that This year’s Digital Experience Benchmark Report dissects the entire digital customer journey, sharing the most important digital KPIs and surfacing frustration (and its impact) so it can be identified and eliminated. Along the way, we provide insights to help digital leaders optimize their experiences and fully capitalize on every ever-more valuable visit in 2024. Download Now

We distilled our qualitative and quantitative research into the four main business objectives that every retail brand reaches for. And we lift the lid on the tactics needed to reach those objectives plus the metrics you need to measure progress at specific steps in the journey In addition to grouping the objectives, the framework oers retailers a more nuanced view of the customer journey and a roadmap to increase transactions and retention The model breaks each objective down into layers and outlines the actions and experiences retailers must enable or enhance to influence behavior, remove friction, and drive positive outcomes for all stakeholders. It narrows down what retailers must do to motivate customers to move through the stages and — ultimately — increase customer lifetime value Above all, the Fit for the Future Framework opens our eyes to the model and the mindset retailers must embrace to increase the kind of meaningful engagement that leads to increased transactions and customer loyalty It’s important to understand that the framework is also a continuum, ranging from low-value to high-value actions. Customers may traverse this spectrum rapidly within the space of a few sessions/interactions or remain stubbornly stuck in a low-engaged state for days, or months. Understanding the tactics needed to remove friction and nudge customers to progress will separate the retail leaders from those left behind 4 Strategic Business Objectives: • Increase new user retention • Increase customer engagement • Increase order transactions • Reduce customer churn Download Now