The State of User Engagement in Indonesia 2023

To quickly scale your customer service organization, you need to continuously rethink how to best provide support, what kind of people and skills you need, and how you’re going to organize it all. That’s what this guide is all about. It’s the lessons we’ve learned at Zendesk over many years of rapid growth and—as a result—how we structure our customer service organization around specific teams, tiers, and roles. We define success as a combination of people, process, and technology —where the people part always comes first. One of our most important initiatives over the last several years has been our focus on building that people-first approach to customer service. Key to that is providing well-defined roles and performance expectations, which gives everyone on the team an understanding of what they should be achieving and their career path options and goals to work toward. This guide represents the work of many present and former Zendesk support team leaders who managed the support organization to keep pace with the company’s growth and to continuously provide a great custome support experience. What you’ll find here is a framework of the core elements of a customer service organization that you can use to build out your own organization Download Now

Why Read This Ebook? We’re in a truly volatile and unique period in history. Words like unprecedented, uncertain, and unpredictable are in every article and every social media post. But what does that mean for your mobile brand Any brand trying to market their services and their app during times like these is faced with a critical need to try new strategies in order to make things work. And we’re not talking about the “acquire users quick” growth hacks from the pre-pandemic era, but time-tested growth strategies to help a brand achieve business resilience that will make your app last longer than a temporary crisis That’s the reason for this ebook. We want you to be wary of the tremendous glut of pandemic-themed marketing advice out there and instead focus on areas that will benefit your business no matter the economic climate As a mobile marketing platform that continues to serve over 8,000 global mobile brands, we’ve seen our share of success stories and have found that business resilience in mobile apps boils down to 3 main areas Download Now

AI and ML are not the same. – hate to burst your bubble. They are not interchangeable because they are mutually exclusive. All AI is ML, but not all ML is AI. One of the reasons this book was created was to debunk this myth and go into excruciating detail about their applications in marketing The artificial intelligence market is expected to reach $500 billion, with a projected surge to $1,597.1 billion by 2030. It’s no wonder that 94% of business leaders believe AI is essential for success in the next five years. But here’s the catch: while AI can boost worker productivity by a staggering 14%, many businesses are at a loss for where to begin. Firms are eager to dive into the world of AI and ML, but without practical examples and guidance specific to their industry, they’re left feeling lost and unsure of how to proceed. It’s like having a powerful tool at your disposal but lacking the instruction manual on how to use it effectively. Amidst the overwhelming abundance of AI and ML information online, is there a central resource for industry-specific solutions? We have meticulously curated this ebook to address the pressing issues of modern marketers. Whether you’re grappling with customer engagement, conversion optimization, or personalized marketing strategies, this ebook is designed with your struggles in mind. So, if you’re dealing with the complexities of AI and ML in marketing, rest assured that this resource is crafted to provide you with actionable insights and solutions tailored to your industry-specific pain points. We have handpicked over 100+ real-life AI and ML use cases spanning various industries. Whether you’re in healthcare, finance, retail, or edtech, our ebook is your go-to resource. It’s packed with practical examples showcasing how AI and ML can tackle business hurdles across sectors. In this book, we will give you a detailed walkthrough of AI and ML and how to infuse them into your marketing strategies, regardless of the industry. From busting common myths to deciphering complex use cases, we will address the challenge of every marketer, offering solutions on how AI/ML systems can elevate your customer experiences and fuel revenue growth Download Now