From PrimeTime to Anytime – Proven Tips to Win the OTT Battle

We live in an always connected, mobile-first world. A world that’s moved from movie theaters to TV to streaming entire shows and movies on mobile apps like Netflix, Hulu, Prime, Hotstar, and Ditto

Today’s consumers expect instant gratification. And they want to be in control — of what they watch and when they watch it.

OTT platforms are giving the consumers the power of television with the scale, agility, and the innovations of the internet. From sports programming and entertainment studios producing films for a niche audience to regional newsrooms and radio stations looking to launch mobile-first media destinations, media and OTT apps oer twofold benefits.

First, extending the reach of existing content to new audiences. And second, increasing audience engagement with new content experiences

With this shift also comes a set of challenges that OTT platforms have to overcome.

• Delivering messages across multiple devices while keeping personalized, relevant context

• Optimizing content discovery so the right content reaches the broadest applicable audience at the right time

• Enabling live interaction with customers that adds to the experience instead of interrupting it

• Experiencing high churn rates due to a wide variety of subscription models and billing flexibilities

With these obstacles, it’s no surprise that only 43% of all media and entertainment apps continue to be used just one month after download.

Consumers expect AI to Radically Transform Service

Zendesk CX Trends research finds that companies must prepare for AI’s massive impact on how support is delivered to customers. It’s clear that we’ve entered a new era in artificial intelligence, and companies around the world are grappling with how to respond to this constantly evolving technology. Zendesk CX Trends research indicates that AI will affect every customer touchpoint, and businesses that want to remain competitive must have a thorough understanding of what consumers want and expect from the technology. Zendesk interviewed thousands of consumers across 20 countries to gain a better understanding of how consumers view AI—how they want it to be used and what makes them excited about the technology. What Zendesk found provides a clear roadmap for businesses of all sizes, from startups to the largest companies on the planet. This white paper sheds light on: • Why customers expect AI to upend how they interact with companies • How consumers view AI’s effect on delivering instant personalization • The ways customers see AI supercharging bots and voice assistants • Generative AI’s promise to dramatically improve the depth and quality of responses • Why AI should display empathy and sensitivity • Why consumers believe AI will improve self-service • Ready to dive in? Download our free white paper to learn how AI will transform customer service and how your company can embrace and leverage the technology. Download Now

From Basics to Brilliance – Advanced Use Cases For Retention, Engagement & Revenue

Beyond Basic Automation All businesses come to a point where they need to go beyond basic automation. Beyond cart abandonment, beyond churn management, and beyond onboarding journeys, there’s a lot more you can do. And there’s a lot more that the WebEngage dashboard can do, for you So here’s presenting advanced use cases for advanced minds and advancing businesses, all to help you build deeper, more meaningful connections with your customers What can you take away from this booklet? • A value add to your business — quick, efficient advanced use cases that aid you monetarily or operationally • A way to decrease turnaround times for user engagement & boost revenue • And lastly, a way to show your product expertise to fellow coworkers And the best part? IT’S ALL FOR FREE. Download Now

Revolutionizing Customer Relationships

Zylker PowerHouse is an electronic store based out of New York. It also runs its sales online. Its products range from mobile phones and laptops to microwave ovens and washing machines. Recently, one of their customers tweeted her feedback on the customer service provided by the company. With constant developments in technology, customers are more in control of their choices than ever before. The number of platforms where they can voice their praises or express their dejection is large. Many customers take to social media to express themselves, and what they say can make or break a brand If a customer puts up a comment (like in the image above) on any social media platform, the company’s website, or any platform for that matter, it can have a terrible impact on the business. Besides, no business can run if their customers are unhappy. It is, therefore, crucial for any organization to put in extra effort to make their customers feel connected to the brand and ensure they exceed their expectations by building long-lasting, memorable relationships. This will also help in customer retention What does the term customer relationship mean? Customer relationship refers to the interactions and communication between businesses and their customers that work towards forming a strong association between the two parties. It encompasses all the aspects of the customer’s experience from the point of initial contact. In order to ensure your business builds trust, it is important to maintain proactive communication and build solid relationships. Let us try to understand the different strategies a business needs to follow in order to build said relationships • Practice consistent and proactive communication as a priority • Understand what your customers value the most and empathize with them • Use modern technology to your advantage and ensure fast support. • Take customer feedback seriously • Make irresistible offers. • Prioritize personalized relationships. • Reward loyalty. • Focus on customer satisfaction. • Adapt to their pace. Download Now

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