How to Give Your Mobile App Business Resilience

Zylker Garments is a clothing store based out of San Francisco, California. It also runs its sales online and sells a range of clothes from different brands inspired by comfort and style. Over the past six months, the company has been noticing its sales trend going south. After much deliberation, the team at Zylker learned that their low sales volume was a result of not paying complete attention to their customers’ requirements, and thus not understanding their needs. How can this issue be resolved? The company can create buyer personas for its customers in order to understand their requirements better and thus ensure that they cater to their customers’ needs In this ebook, we’ll delve into the following topics • What does the term “buyer persona” mean? • Why is it important in a business? • How do you build a buyer persona? • What role does Zoho CRM play in creating a buyer persona? Download Now

44% of iOS users and 91% of Android users opt in to push notifications, * making them the #1 external channel for marketers to encourage app engagement and long-term customer retention But creating the perfect push campaign isn’t easy. Send too many messages and you’ll annoy your users. Send too few and your app can easily be forgotten. Fail to strike the right balance and users are likely to delete your app altogether. In fact, our survey found that nearly 30% of consumers delete an app due to excessive advertising and notifications. To understand what today’s mobile users want, our data science team took a magnifying glass to successful push notifications to discover exactly how marketers can build the perfect messaging campaigns in 2020. We analyzed over 300 billion push notifications to find out what works to engage today’s app users — and what doesn’t. In this report we’ll answer questions like: • How does the platform aect engagement? • What benchmark open rates should dierent app verticals expect? • How long should push notifications be? • Which words and emojis boost engagement? • When’s the ideal time to send notifications? Download Now

We live in an always connected, mobile-first world. A world that’s moved from movie theaters to TV to streaming entire shows and movies on mobile apps like Netflix, Hulu, Prime, Hotstar, and Ditto Today’s consumers expect instant gratification. And they want to be in control — of what they watch and when they watch it. OTT platforms are giving the consumers the power of television with the scale, agility, and the innovations of the internet. From sports programming and entertainment studios producing films for a niche audience to regional newsrooms and radio stations looking to launch mobile-first media destinations, media and OTT apps oer twofold benefits. First, extending the reach of existing content to new audiences. And second, increasing audience engagement with new content experiences With this shift also comes a set of challenges that OTT platforms have to overcome. • Delivering messages across multiple devices while keeping personalized, relevant context • Optimizing content discovery so the right content reaches the broadest applicable audience at the right time • Enabling live interaction with customers that adds to the experience instead of interrupting it • Experiencing high churn rates due to a wide variety of subscription models and billing flexibilities With these obstacles, it’s no surprise that only 43% of all media and entertainment apps continue to be used just one month after download.